The Witness ventures into Durban

BRAND ACTIVITY

Aug 2nd, 13:59

Ads24 are launching a fully-fledged Durban edition of The Witness in mid-August.

South Africa’s oldest newspaper, The Witness, is about to expand with a fully-fledged Durban edition from its solid base of 167 years of continuous loyal service to Pietermaritzburg, the Midlands and surrounds. The newspaper is now also venturing into Durban, South Africa’s second-largest economic growth point.

The Durban edition will be tailor-made as an advertising platform for business. These are interesting attributes to look out for:

• Experience sustained top-notch business to business service levels and follow-up
• Expect deeper penetration into growth of a LSM 7-10 client base
• Gain access to innovative advertising space and prominence that is matched to a highly competitive rate card to suit both pocket and purpose

Durban’s trendsetting “New South African” demographic (LSM 7-10) will have a lot more to talk about. The distribution base includes a dense network of street sales, newsagent sales and a subscription base that Ads24 intends to extend on an ongoing basis.

Look forward to a unique treatment of news that matters to Durbanites, business content that is targeted at the city’s vibrant economically active community, as well as relevant lifestyle and sports coverage.

Ads24 look forward to inviting top industry players on board this new ship in The Witness fleet.