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SIMBA

BACK TO FOOD & BEVERAGE SUPPLIERS IN SOUTH AFRICA

Simba
Ask the oldest person you know if they have heard of Simba and you'd probably get a surprising story from way back when! Simba's seen some radical changes in South Africa since we first launched our Simba chips in 1956!

As amazing as it may sound, this billion Rand Company was born out of the vision of an old lady from the Eastern Cape, Mrs Greyvenstein. Affectionately known as Ouma Greyvenstein, this loveable and caring grandma planted a seed that would one day germinate into a snack empire that spanned all across Africa and became an important part in the world’s biggest snack and beverage company. 
T 0861 100 097 / simba@121group.co.za
Doritos

Doritos

Locally this brand enjoys huge support from everyone that loves grabbing the moment and is hungry for new and exciting experiences, adventures and stores.
Click here for the Doritos product catalogue
Fritos

Fritos

Sometimes life moves just a little too fast. That's the perfect time for a bag of FRITOS® Corn Chips.
Click here for the Fritos product catalogue
Lay's

Lay's

In March 1998 the Simba company launched the world's number 1 potato chip into South Africa. Lay's is now South Africa's fastest selling Potato Chip brand.
Click here for the Lay's product catalogue
Niknaks

Niknaks

Niknaks were first launched in 1972, and quickly became South Africa's most popular snack after Simba Chips.
Click here for the Niknaks product catalogue
Simba Baked

Simba Baked

The snack that all moms have been waiting for is here! Baked Simba is one of the newest offerings under the Simba umbrella of brands and is taking snacking into a new era. Today's lifestyle demands that we look after our body's and mom's want treats that kids love and that are "better for you" snack option.
Click here for the Simba Baked product catalogue
Simba Chips

Simba Chips

Simba chips are South Africa’s favourite snack because they are everywhere where families are having fun and enjoying themselves!
Click here for the Simba Chips product catalogue
Sunbites

Sunbites

Sunbites has arrived! Bursting with sun ripened wheat harvested in fields flooded with sunshine, these gloriously golden oven-baked pretzels are the perfectly twisty, deliciously munchy, scrumptiously crunchy any time snack.
Click here for the Sunbites product catalogue

Latest Activity

Simba and Steers come together to deliver on great taste18
JUN
Simba and Steers come together to deliver on great taste
Two of South Africa’s iconic food brands, Simba and Steers, have again joined forces with the launch of Simba Steers Monkey Gland Sauce flavoured potato chips.
Simba celebrates brand legacy through its ‘Mapha’ campaign29
APR
Simba celebrates brand legacy through its ‘Mapha’ campaign
South Africans have many happy memories of good times shared with a packet of Simba chips. Simba, South Africa’s leading snack company drew inspiration from this fact, digging deep into the brand’s rich legacy as a social and family sharing brand.
Doing good makes good business sense26
MAR
Doing good makes good business sense
Corporate Social Responsibility (CSR) is a very important part of the South African business environment. Gone are the days when hand-outs or special social programmes to make business look good suffice. Simba, South Africa’s leading snack company, has been working hard at improving the financial and social conditions of communities where they do business.
New Salt & Black Pepper flavour brings variety to Lay’s  14
FEB
New Salt & Black Pepper flavour brings variety to Lay’s
Lay’s is introducing a new variant to the snacks category with the launch of Lay’s Salt & Black Pepper, delivering on its promise of continuously adding delicious flavours to its irresistibly light and crispy range of snacks.

Related News

Kellogg to Buy Procter & Gamble’s Pringles for $2.7 Billion
16/02/2012 - 10:06
Kellogg Co. (K) agreed to acquire Procter & Gamble Co.’s Pringles potato chip business for about $2.7 billion in cash to triple its global snacks sales after a deal with Diamond Foods Inc. (DMND) fell through.