HOW TO BREAK THROUGH THE CLUTTER AND IMPACT SHOPPERS IN LIQUOR ENVIRONMENT

MARKETING

May 4th 2011, 10:39

Just like any other retail environment, liquor environment is challenged with too much clutter that makes it difficult for shoppers to locate brands in-store. This results into frustration as shoppers are faced with too much choice to make and they end up just picking any other brand that comes first to mind. The BIG question is: how do you maximize visibility of your brand in-store so that the probability of your brand being chosen is enhanced?

Shoppers need shortcuts to choice therefore engaging with them in-store makes it quick and easier to close the sale.

PRIMEDIA Instore has been providing unrivalled in-store media solutions to Fast Moving Consumer Goods (FMCG) blue-chip corporations in South Africa for more than 28 years. Today PRIMEDIA Instore has an impressive footprint spanning more than 1000 key trade outlets nationwide. PRIMEDIA Instore liquor retail footprint consists of Pick n Pay Supermarkets- corporate 280 Wine, Pick n Pay Hypers -20 Wine, Pick n Pay Liquor Stores -64, Tops -179, Hypermarket Liquor Stores -17, Superspar -100 Wine and Spar -150 Wine.

70% of shoppers who consume different alcoholic beverage categories frequent PRIMEDIA Instore footprint and a high number of alcoholic beverage categories are receptive to in-store activities (Source: TGI 2009/2010A).

Making use of PRIMEDIA Instore media bouquet could maximize the visibility of your brand in-store and isolate it from clutter. PRIMEDIA Instore was originally founded in 1982 as CardAd (Pty) Ltd and, since 1996, has been fully owned by PRIMEDIA Ltd.

To find out more, please phone Christine Cuningham – 084 477 7717