MARKETING SOUTH AFRICA
6 Ways to win with CX
06/02/2019 - 10:35
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is knowing what and how technology can assist in the CX experience but it’s also ensuring there’s a human and emotional connection with the consumer every step of the way.
Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA
05/12/2018 - 09:57
Despite the majority (77 percent) of adult South Africans owning bank accounts, more than half of the total value of all consumer transactions in the country are still conducted in cash. This suggests that being formally banked may not be enough of an incentive for consumers to move away from cash. Accelerating the pace of migration from cash to digital and card payments must be a priority for catalysing economic growth.
Closing the gap between browsing and conversion
27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site.
SA consumers swarm online but still lag way behind international trends
26/11/2018 - 08:13
It’s too early to say to what extent Black Friday sales have boosted retailers’ bottom line but there is no doubt that South African consumers are increasingly turning to tech-enabled solutions for their regular dose of retail therapy.
Black Friday offers: Sunday Times
23/11/2018 - 08:30
This Black Friday, you can get a recurring Sunday Times Digital monthly subscription – including all of the above PLUS access to Times Select, our digital daily edition published at 5am every weekday – for only R48 per month, which is 40% off the usual price of R80 per month.
Brand scan app brings logos to life
02/11/2018 - 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.
Ways technology empowers retail staff
24/10/2018 - 10:50
The more technology changes, the more customer behaviours change too. So, in order to keep up with your customers’ needs, you need to empower your employees in a time of digital transformation.
Scottish Leader presents perspective-shifting digital experience
18/10/2018 - 14:19
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, has just launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images.
How poor customer service impacts the retail customer experience
17/10/2018 - 09:31
Picture the situation: you're on the phone with customer support. You speak to a representative who can't help you. Your call gets forwarded to another agent. So you start your story over from the beginning and explain what you need to get out of the call. They can begin a process but will really need another team to jump in to complete. Another agent takes up your case and again you explain your situation as well as a summary of the two previous calls.
SA retailers likely to start tracking consumers in-store using facial recognition
15/10/2018 - 11:18
Traditional retailers cannot compete with online retailers when it comes to price and merchandise and need to bring something to the table that online retailers cannot.