MARKETING SOUTH AFRICA
Transforming the customer retail experience with future fit technology
26/06/2019 - 09:19
Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales.
How SME's can switch to digital to survive
04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors.
Digital disruption is coming for SMEs
31/05/2019 - 09:12
According to new research by Ricoh South Africa, small and medium-sized businesses (SMEs) are in danger of failing if they don’t adapt to digital disruption, regulatory requirements and the economic shifts that are fundamentally changing their markets.
5 critical steps for a successful BI implementation
20/05/2019 - 09:55
Decision-makers understand that data drives the digital business. And one of the most efficient ways to extract value out of this is through business intelligence (BI). But in a real-time world, companies can ill afford to spend months on an implementation. However, by following several essential steps, turnaround time can dramatically improve, yielding results faster.
Phygital: 6 ways to adapt, or die
06/05/2019 - 10:34
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement, experiences, loyalty and the brand itself. The factors which keep shifting are shopping behaviour and new technology. The upshot is: to keep in the retail game, phygital is the way to go and it’s currently an adapt or die situation.
5 ways digital technology is reshaping the needs and expectations of SA’s young consumers
03/05/2019 - 15:00
We’re seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials – or Generation Z – move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want.
Go digital or die, companies warned
22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change.
Digital sponsorship provides good ROI
21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.
Digital communication is key to good customer experience, here’s how to get it right
19/02/2019 - 08:19
Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.
6 Ways to win with CX
06/02/2019 - 10:35
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is knowing what and how technology can assist in the CX experience but it’s also ensuring there’s a human and emotional connection with the consumer every step of the way.