MARKETING SOUTH AFRICA
Go digital or die, companies warned
22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change.
Digital sponsorship provides good ROI
21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.
Digital communication is key to good customer experience, here’s how to get it right
19/02/2019 - 08:19
Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.
6 Ways to win with CX
06/02/2019 - 10:35
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is knowing what and how technology can assist in the CX experience but it’s also ensuring there’s a human and emotional connection with the consumer every step of the way.
Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA
05/12/2018 - 09:57
Despite the majority (77 percent) of adult South Africans owning bank accounts, more than half of the total value of all consumer transactions in the country are still conducted in cash. This suggests that being formally banked may not be enough of an incentive for consumers to move away from cash. Accelerating the pace of migration from cash to digital and card payments must be a priority for catalysing economic growth.
Closing the gap between browsing and conversion
27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site.
SA consumers swarm online but still lag way behind international trends
26/11/2018 - 08:13
It’s too early to say to what extent Black Friday sales have boosted retailers’ bottom line but there is no doubt that South African consumers are increasingly turning to tech-enabled solutions for their regular dose of retail therapy.
Black Friday offers: Sunday Times
23/11/2018 - 08:30
This Black Friday, you can get a recurring Sunday Times Digital monthly subscription – including all of the above PLUS access to Times Select, our digital daily edition published at 5am every weekday – for only R48 per month, which is 40% off the usual price of R80 per month.
Brand scan app brings logos to life
02/11/2018 - 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.
Ways technology empowers retail staff
24/10/2018 - 10:50
The more technology changes, the more customer behaviours change too. So, in order to keep up with your customers’ needs, you need to empower your employees in a time of digital transformation.