Kenyan retail giant, Nakumatt, spends Sh86 million on call service
The-Star.co.ke - Dec 17th 2013, 08:53
Giant retailer Nakumatt Holdings has invested Sh86 million on new customer service programmes among them a contact centre unveiled Friday.
Nakumatt is the first company dealing in fast moving consumer goods that has launched a call centre. It has 42 hyper and supermarkets as well as convenience stores across East Africa.
“Like never before, Nakumatt is embracing the limitless potential that online and technology based customer relationship management solutions present as part of our business development strategy,” said operations director ThiagarajanRamamurthy.
“In coming days, we’ll also be unveiling a fully-fledged online retail store in association with a secure courier company for a select range of products.”
The contact centre will provide online customer care support through a phone service line - 0730 123 456 and email address - firstname.lastname@example.org.
As the festive season approaches, supermarkets are rushing to place themselves in strategic positions where they can benefit from the expected holiday season shopping frenzy, through enhanced market success.
“In the retail sector, customer interaction moments remain the bedrock of success and at Nakumatt, we have been reviewing, improving and adopting various customer service delivery options to meet and exceed our customer expectations,” Ramamurthy said.
Marketed as a high end shopping store, Nakumatt is the biggest retailer by sales value in the country.
Gearing FMCG manufacturing for the red season spike and maximising profits all year round
25/11/2019 - 11:03
As we enter the festive season, demand for Fast-Moving Consumer Goods (FMCG) increases rapidly, often leaving manufacturers scrambling to fulfill orders from their distribution channel. If demand cannot be met, then loss of revenue is inevitable. However, over-production is not an ideal solution either, as it can leave manufacturers sitting with unsold stock that costs money to store.
Christmas is coming: 3 ways retailers can ensure a more profitable festive season
14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.
Shoprite continues march into Kenya with opening of third store
09/09/2019 - 14:29
Further strengthening its position in the East African market, the Shoprite Group launched its third supermarket in Kenya and the first outside Nairobi.
Carrefour franchisee on prowl for acquisitions to grow in Africa
03/04/2019 - 08:42
Majid Al Futtaim Holding, an operator of French retailer Carrefour SA outlets, plans to boost its presence in Kenya as it looks to expand into eastern and southern Africa.
Is #BlackFriday affecting SA’s December retail trade?
19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom?