Boost for BOS brand
FMCG SUPPLIER NEWS
Business Day - Sep 28th 2011, 09:17
Local ice-tea brand gets a boost with news that Manchester United manager Sir Alex is taking a 10% stake, InVenFin part of investment giant Remgro is taking 20%
CAPE TOWN — Organic ice-tea brand BOS has received a boost with the news that Manchester United manager Sir Alex Ferguson has confirmed a 10% personal investment in the brand.
Cape Town-based BOS also confirmed yesterday that InVenFin, a division of investment giant Remgro , had made a 20% investment into the brand.
Sir Alex said last week that BOS had the potential to be an important player in international and local markets.
"I am delighted to have discovered such an exciting new brand coming out of SA. I was struck by the passion of the BOS team, and by the great story underpinning the brand," said Sir Alex.
"What attracted InVenFin initially was the marvellous brand that BOS has developed. Backing up that distinctive brand is the excellent product itself," said InVenFin director Joe Kieser.
"We are proud to be associated with ... InVenFin and Sir Alex Ferguson. We believe their investment in BOS is confirmation that the brand has huge potential, and has further reinforced our determination to establish BOS locally and internationally," said BOS co-founder Grant Rushmere.
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