Advertise with fastmoving.co.za
 
 

Boost for BOS brand
Boost for BOS brand

Boost for BOS brand

FMCG SUPPLIER NEWS

Business Day - Sep 28th 2011, 09:17

Local ice-tea brand gets a boost with news that Manchester United manager Sir Alex is taking a 10% stake, InVenFin part of investment giant Remgro is taking 20% 

CAPE TOWN — Organic ice-tea brand BOS has received a boost with the news that Manchester United manager Sir Alex Ferguson has confirmed a 10% personal investment in the brand.

Cape Town-based BOS also confirmed yesterday that InVenFin, a division of investment giant Remgro , had made a 20% investment into the brand.

Sir Alex said last week that BOS had the potential to be an important player in international and local markets.

"I am delighted to have discovered such an exciting new brand coming out of SA. I was struck by the passion of the BOS team, and by the great story underpinning the brand," said Sir Alex.

"What attracted InVenFin initially was the marvellous brand that BOS has developed. Backing up that distinctive brand is the excellent product itself," said InVenFin director Joe Kieser.

"We are proud to be associated with ... InVenFin and Sir Alex Ferguson. We believe their investment in BOS is confirmation that the brand has huge potential, and has further reinforced our determination to establish BOS locally and internationally," said BOS co-founder Grant Rushmere.  

Read more about: supplier news | fmcg | cold beverages | ice tea

Related News

JIT is key to optimising the FMCG supply chain
23/07/2019 - 19:12
The ability to manufacture ‘just enough’ stock to cover orders and deliver ‘just enough’ product to every retailer is the optimal supply chain scenario in the Fast-Moving Consumer Goods (FMCG) industry. This is known as Just in Time (JIT) manufacturing and delivery.

To drive consumer behaviour, you need to address the entire supply chain
03/07/2019 - 08:33
Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve.

10 Tips to kick-starting an FMCG product in the pharmaceutical space
28/05/2019 - 10:04
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa. My short answer was that it would prove tricky at this particular point and time. But of course, there are some tips to be shared from practical knowledge of the business, here are ten of mine.

Barcoding the retail world
20/05/2019 - 10:32
In our daily lives, we hardly give the barcode a second thought. We only really come across it when we’re shopping and even then, it’s merely a ‘bunch of lines and spaces’ that helps us process the transaction and buy an item.

Clover set to return to profit in year to June
13/05/2019 - 10:15
Clover, which makes dairy-based foods and beverages, says it will return to profit in the year ending June 2019 after making its first annual loss in more than a decade in the prior year.