Advertise with

Cadbury to launch confectionery range in new packaging
Cadbury to launch confectionery range in new packaging

Cadbury to launch confectionery range in new packaging


Packaging Business Review - Oct 5th 2011, 10:53

UK-based brand and packaging design agency Slice Design has created a new look for Kraft Foods' Cadbury’s range of Christmas confectionery.

Slice has designed a contemporary look incorporating a raft of new quirky cartoon characters and gave new illustrations style for the selection boxes.

The boxes are designed with a series of characters with distinct personality traits; characters include Santa, Rudy the reindeer and Clyde the snowman.

Slice also helped to create Character Bags, a new structural format to add value to the Christmas range.

Slice Design creative director Alan Gilbody said the characters Santa and Rudolph were made magical by giving them contemporary, quirky personalities to appeal to kids whose world is influenced by Pixar and video games. 

Read more about: packaging | fmcg | supplier news

Related News

Pernod Ricard plans transition to sustainable packaging by 2025
05/04/2019 - 13:31
Pernod Ricard will move to 100% recyclable, compostable, reusable or bio-based packaging by 2025, as the French spirits company unveils a raft of sustainability goals.

Major food and drink firms aim to improve plastic recycling in Africa
02/04/2019 - 10:02
Diageo, Unilever, The Coca Cola Company and Nestlé have joined forces to improve the collection and recycling of plastics in Africa.

AVI hit by constrained consumer spending
13/03/2019 - 12:42
Food and beverage company AVI Limited felt the pinch of constrained consumer spending as income from its shoe brands Green Cross and Spitz slid in the half year to December, resulting in revenue in the footwear and apparel category declining by 9.2 percent to R1.14billion.

UK government seeks views on proposed plastic packaging tax
21/02/2019 - 09:21
The UK government has launched consultations on the introduction of new plastic packaging taxes and tougher rules for packaging producers, in a move towards a more circular economy.

Woolworths rolls out paper-stemmed earbuds
30/01/2019 - 14:26
Woolworths has kickstarted the year with its latest announcement in its journey to ZERO packaging waste to landfill, with the rollout of Woolworths branded paper-stemmed earbuds.