Cadbury to launch confectionery range in new packaging
Packaging Business Review - Oct 5th 2011, 10:53
UK-based brand and packaging design agency Slice Design has created a new look for Kraft Foods' Cadbury’s range of Christmas confectionery.
Slice has designed a contemporary look incorporating a raft of new quirky cartoon characters and gave new illustrations style for the selection boxes.
The boxes are designed with a series of characters with distinct personality traits; characters include Santa, Rudy the reindeer and Clyde the snowman.
Slice also helped to create Character Bags, a new structural format to add value to the Christmas range.
Slice Design creative director Alan Gilbody said the characters Santa and Rudolph were made magical by giving them contemporary, quirky personalities to appeal to kids whose world is influenced by Pixar and video games.
Woolworths rolls out paper-stemmed earbuds
30/01/2019 - 14:26
Woolworths has kickstarted the year with its latest announcement in its journey to ZERO packaging waste to landfill, with the rollout of Woolworths branded paper-stemmed earbuds.
Shares in Five Roses owner plummet after dismal trading update
28/01/2019 - 08:56
Fast moving consumer goods group AVI warned shareholders that its interim sales were flat and its headline earnings would decline by up to 7%.
AB InBev adds on-pack nutrition labels to Bud Light beer in the US
28/01/2019 - 08:25
AB InBev has introduced an on-pack ingredients label to its Bud Light beer in the US alongside a new secondary packaging design.
Big consumer brands roped into promoting re-usable containers
28/01/2019 - 08:17
In the environmentalists’ mantra “reduce, re-use, recycle” almost all of the attention has been paid to recycling. Now some of the world’s biggest consumer brands are trying to shift the focus to the second R, with a programme that provides products in reusable containers that can be returned for a refund.
What FMCG companies can learn from the online trading industry
18/12/2018 - 08:09
Fast-Moving Consumer Goods (FMCG) are, by their very nature, products that are designed to be sold quickly at a relatively low cost. Unlike luxury items that often need to sit on the shelf for an extended period of time in order to build up some exclusivity, FMCG products need to be sold as quickly as they’re advertised. With speed being the key ingredient in the FMCG industry, any weak links in the chain can harm a manufacturer's bottom-line.