Cadbury to launch confectionery range in new packaging
Packaging Business Review - Oct 5th 2011, 10:53
UK-based brand and packaging design agency Slice Design has created a new look for Kraft Foods' Cadburyâ€™s range of Christmas confectionery.
Slice has designed a contemporary look incorporating a raft of new quirky cartoon characters and gave new illustrations style for the selection boxes.
The boxes are designed with a series of characters with distinct personality traits; characters include Santa, Rudy the reindeer and Clyde the snowman.
Slice also helped to create Character Bags, a new structural format to add value to the Christmas range.
Slice Design creative director Alan Gilbody said the characters Santa and Rudolph were made magical by giving them contemporary, quirky personalities to appeal to kids whose world is influenced by Pixar and video games.
More regulation, more strategies for traditional beer in Botswana, KBL
13/12/2013 - 09:46
The upward moving alcohol levy has continues to eat into Sechaba sales volumes. The Traditional Beer Regulations that were effected last year, have reduced the sales of opague liquor brands, Chibuku and Phafana by 2.,4 percent.
Rupert, top wine producers form new body
13/12/2013 - 08:38
Cape Town - Those who talk about land grabs do not really understand the finances of the wine industry, according to Johann Rupert.
Carlsberg buys stake in China's Chongqing
06/12/2013 - 09:00
Copenhagen/Shanghai - Danish brewer Carlsberg upped its stake in China's Chongqing Brewery to 60 percent, strengthening its foothold in the world's largest beer market by volume, and hopes to further increase its holding, the latter said.
China's wine deal in SA
06/12/2013 - 08:49
Cape town - Following on Chinaâ€™s recent significant investments in the French wine industry, especially in Bordeaux, they have also made their first investment in the South African wine industry.
Liquor producer receives award for corporate support in Ghana
05/12/2013 - 11:04
Indigenous liquor production giant, Kasapreko Company Limited, has been awarded for promoting festivals in Ghana. The company was adjudged the award at this year's National Tourism Awards held at the State Banquet Hall in Accra.