Supreme Flour on serving the professional baking industry

BRAND ACTIVITY

Aug 7th, 09:24

Service - some companies get it horribly wrong while some just get it right all the time, setting themselves apart from their competitors.

In the milling and professional baking industry, good service cannot be about simply supplying wheat; service must encompass a holistic approach. Foodcorp Milling is an example of a company that receives winning service scores from customers because great service is combined with strong heritage resulting in lasting partnerships with clients.

Conversely, bad service can be extremely damaging to a company and its reputation. Service is one of the most intangible aspects of business. Why then does it play such an active role in successful businesses?

“It is much easier to retain a customer than to try and win them back once trust has been questioned,” says Billy Oosthuizen, Managing Director, Foodcorp Milling. “By taking an active professional interest in our customer’s business, we are able to develop a collaborative partnership.

Ultimate service to a customer means having an active involvement in the many aspects of their business, making life easier and ultimately adding to their bottom line by being efficient, the best at what you do and by having a real understanding of what they need on a daily basis.”

A prime example of this involvement can be seen at Gauteng’s Park Station, where the Bakery Shoppe’s branding has recently been overhauled by Supreme Flour, creating a new and fresh appearance. This has had a direct impact on the number of consumers visiting the bakery, which in turn has a positive effect on the bottom line.

Trust features strongly in service delivery. Customer’s reactions can range from positive to indifferent to negative, dependent on the quality of service received. Businesses must be aware that responses to service can vary from a customer simply showing satisfaction, or in extreme cases, dissatisfaction demonstrated through mass protests.

One of the aspects that have set Supreme Flour apart from its competitors however is its established heritage which has allowed its customers to build an affinity with the company over time.

Businesses like Foodcorp Milling have been in operation for many years, and have maintained deep seated values and service levels required to maintain a successful business. This is further evidenced by Supreme Flour’s slogan ‘The Professional Bakers Choice since 1919’.

Not only does Supreme Flour provide high quality wheat to professional bakeries, in-store bakeries and bake for profit concerns, it also offers the full range of services ranging from research and development to technical sales support and activation teams who provide onsite training, business, management and technical assistance.

“To become a market leader, it is key that you deliver more than what you promise, and listen to customer’s needs. Good service will differentiate your business from your competitor,” Billy concludes. Click here for more information on Supreme Flour