Our marketing approach supports a long-term brand-building strategy, whilst supporting sales strategically. The marketing strategy allows for a differentiated approach in the various market segments and allows for geographical differences. This is aligned with our strategy of producing and selling a diversified bread product basket, addressing the need of all our consumers.
Everyday Bread Range consists of: Everyday White, Everyday Select White, Everyday Premium White, Everyday Elite White, Everyday Toastie White, Everyday Brown, Everyday Select Brown, Everyday Premium Brown, Everyday Elite Brown, Everyday Toastie Brown loaves.
Everyday+ Bread Range consists of: Sasko All in One, Low GI Wholewheat and Low GI White Loaves.
|Unit Size||800 g|
Occasions Rolls & Buns Range consists of: Regular Plain Buns, Regular Sesame Buns, Regular Low GI Seeded Buns, Jumbo Sesame Buns, Kaizer Plain Buns, Kaizer Sesame Buns, Regular Plain Rolls, Jumbo Sesame Rolls, Plain Buddy Loaves and Sesame Buddy Loaves.
Speciality Bread Range consists of: Low-GI Oats & Honey Flavour, Low-GI Soy & Linseed, Dumpy Brown and Low-GI Seeded Loaves.
Low GI foods, when eaten in moderate portions at a time, will generally release energy more slowly and steadily and keep you fuller for longer.
Introducing Low GI Whole Wheat Brown 700 grams, the newest addition to Sasko’s delicious range of breads.
No food price fireworks ahead - economists
11/02/2013 - 09:11
Johannesburg - There won’t be food price fireworks this year, but the cost of locally produced fresh produce like fruit and vegetables could potentially soar because of increased labour wages, proposed electricity hikes and surging fuel prices.
Morocco grain strong despite planting delay
09/01/2012 - 08:01
The 2011/12 grain planting season in Morocco had a late start, with the first significant rainfalls arriving the week of October 24.
France fines washing powder firms
09/12/2011 - 08:25
Paris/Frankfurt - France’s competition authority slapped fines totalling $484m on Colgate Palmolive, Henkel and Procter & Gamble for fixing prices of washing powder in France from 1997 to 2004.
Massmart achieves best performer status in latest JSE SRI Index
07/12/2011 - 10:44
Massmart has been recognised as one of the best performers in the medium environmental impact category of the JSE’s 2011 Socially Responsible Investment (SRI) Index, the results of which were announced yesterday (6 December 2011). According to the results, the group's environmental and climate change practices were recognised as constituting best practice.
Pioneer lifts profit, outlook cautious
29/11/2011 - 07:49
Johannesburg - Pioneer Food Group [JSE:PFG] reported a jump in full-year earnings on Monday helped by increased sales and said cost pressures and consumer spending will influence its performance ahead.