Do you have a short-term marketing strategy?
Gaining a consumer’s loyalty is at the heart of most retail marketing campaigns as retailers battle it out to win over consumers and influence their buying habits. In South Africa, long-term programmes have typically been used to achieve this through loyalty cards and accumulative point systems.
But, there is another strategy retailers can implement to gain customer loyalty in conjunction with these long-term approaches. It’s called a short-term loyalty marketing programme and one which company, BrandLoyalty, is an expert.
We speak to Michiel Reijmer, General Manager of BrandLoyalty South Africa, about short term loyalty marketing programmes and how they work.
Click through to read the interview
Wendy Smith
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new products · brand activity · liqour · jobs · events
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Economic News
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Consumer inflation in the spotlight
A Bloomberg consensus of economists expects inflation’s consumer price index to have grown to 5,9% last month compared with the same month last year. Inflation numbers will be watched closely this week as observers gauge how much they constrain consumer spending in South Africa. Consumer price inflation figures for last month are out on Wednesday.
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Brand Activity
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Ciro provides coffee well above par for the Annual Nedbank Golf Challenge
Ciro Beverage Solutions will once again be ensuring that the thousands of spectators who flock to Sun City between 1 and 4 December 2011 for the Annual Nedbank Golf Challenge, will be provided with the perfect cup of coffee throughout the event.
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Win a Wii with Wilde
As Summer approaches, Wilde understands the sudden flurry of activity as everyone rushes to get into shape. To make exercising as fun as possible, Wilde is giving away a Nintendo Wii Consol with Wii Sport Resort to one lucky person, as well as many other runner-up prizes.
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Say Eita to sweeteners
Equal has partnered with Diabetes SA to educate consumers in the Soweto area about this disease. “Together we will administer blood glucose tests at selected mall activations, empowering our market with facts about this life changing condition and information on how it can be effectively managed with sweeteners,” says Jason Frichol, marketing head at the Fore Good Group, brand custodians for Equal in South Africa.
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Fairtrade Cadbury Dairy Milk Is Here!
Fairtrade-certified Cadbury Dairy Milk* slabs are here! Following the announcement in June 2011 that South Africa’s best-loved chocolate slab “will be going Fairtrade” the new Cadbury Dairy Milk plain chocolate slabs are set to hit shelves from mid-November 2011 – coinciding with national Fairtrade Week.
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Featured Brands
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Natural Health
Originally developed in New Zealand and manufactured according to the Homeopathic Pharmacopoeia of United States, IVOhealth’s natural health range contains active remedies that stimulate the body’s own natural processes to effectively help relieve jet lag, travel fatigue, motion sickness, sports fatigue and hangovers.
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GUM
GUM is an international brand of innovative oral care products that have been designed to help prevent gum disease and achieve excellent oral health. GUM provides high-quality oral care products worldwide to consumers and dental professionals.
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Featured Retail Services
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Prismaflex
Prismaflex has over 20 years of Indoor & Outdoor Advertising solutions under its belt. Presently operating on 5 continents, Prismaflex is able to offer the most complete range of products for the POP, signage & digital printing imaginable.
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Primedia Activation
Primedia Activation strives to be a leading partner not only in consumer promotions, but also in educational drives as well as Cause Related Marketing initiatives - due to our ability to provide accurate mass and niche targeted media solutions and our extensive national network that comes from belonging to one of the largest media groups in the country.
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Retail Services News
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Engaging the new age executive - A bold step
The world is advancing at a rapid pace, with corporate leadership striving to keep up. Younger professionals are being appointed into the hot seat at more and more companies globally, in order for Boards to leverage on their progressive education, insight into new and creative areas, business technology acumen and their desire to embrace opportunities. Is it time for the old boys to move over and make way for the new age executive?
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Successful South African Fairtrade Week to become an annual event
Fairtrade Label South Africa (FLSA) is glad to announce that South Africa’s first Fairtrade Week was a successful campaign and is set to become a part of the organisations annual events calendar. The aim of Fairtrade Week was to promote Fairtrade locally and celebrate the positive changes Fairtrade brings to farming communities, businesses and consumers in South Africa and Africa.
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BMI Thirsty Thoughts: Drinking yoghurt recovers lost volumes
BMI quantifies the drinking yoghurt category annually and has a wealth of insights into the market dynamics at play. Drinking yoghurt competes with other dairy beverages such as milk, dairy juice blends and flavoured milk, as well fruit juices. The unique selling proposition of drinking yoghurt lies in the ability to be supplemented by means of value addition ingredients, such as probiotics.
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Nespray educates consumers with the inoovative Z-Card®
Nestlé South Africa recently selected a Z-CARD® as part of its multi-media advertising campaign. The campaign will run in 100 locations across the country from July to November 2011, to create awareness around its NESPRAY full cream milk powder.
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‘Green logistics evolution’ scoops Eco Logics Awards
Imperial Logistics leadership of the ‘green logistics evolution’ has been proven once again through its win of two categories, Best Energy Saving and Transport at the maiden Enviropaedia Eco Logics Awards held over the weekend in Cape Town.
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Truckafrica captures Gold
Imperial Logistics member company, Truckafrica, an over border Logistics Service Provider (LSP) to a variety of mining and logistics companies across Africa has been awarded the 2011 Logistics Supplier of the Year by JSE-listed Bell Equipment for the third time and Gold Status for the tenth consecutive year.
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Nampak invests almost R1 Billion in glass packaging
Nampak announced that it has acquired the other 50% share in its glass packaging business from Wiegand-Glas for R938 million.
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FMCG Jobs
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Responsible Pharmacists (Needed for Kwazulu Natal, Port Elizabeth and Cape Town)
This role requires a qualified pharmacist who has an understanding of the MCC requirements for scheduled medicines (schedule 1,2 and 3). this position would possibly suit a junior pharmacist with some retail experience alternatively possibly a retired person who still wants to make a contribution
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Accountant - Cash Van Operation - Gauteng
This junior level role would ideally suit a Junior Accountant with 2 years experience ideally within an operational environment. You will be required to manage and report on the financial aspects of a national van sales operation but will be based in Johannesburg.
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Managing Director: Commodities
A leading FMCG manufacturer, wholesaler and distributor of dry foods in West Africa seeks to appoint a Managing Director for one of their key businesses with emphasis on gaining further market share in West Africa. As a seasoned Managing Director, familiar turnaround strategies with experience specific to the West African market, you will be required to implement an aggressive strategy to achieve these objectives.
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Events
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Global Sources: China Sourcing Fairs
When: 30 Nov 2011 – 2 Dec 2011
Venue: Gallagher Convention Centre, Midrand, Johannesburg
· Global Sources, Baby & Children's Products China Sourcing Fair
· Global Sources, Hardware & Building Materials China Sourcing Fair
· Global Sources, Garments and Textiles China Sourcing Fair
· Global Sources, Gifts & Premiums China Sourcing Fair
· Global Sources, Home Products China Sourcing Fair
· Global Sources, Solar & Energy Saving Products China Sourcing Fair
· Global Sources, Electronics China Sourcing Sourcing Fair
· Global Sources, Fashion Accessories China Sourcing Fair
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Cards & Payments Solutions - even bigger and better for 2012
When: 13 Mar 2011 – 14 Oct 2011
Venue: Earls Court, South Hall, London
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Retail World Africa 2012
When: 12 – 15 March 2012
Venue: Sandton Convention Centre, Johannesburg
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Networking expo for the logistics and supply chain management industry
When: 22 Mar 2012 – 23 March 2012
Venue: Gallagher Convention Centre, Midrand, Johannesburg
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Featured Client
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Active Clients
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