Do you have a short-term marketing strategy?
Gaining a consumer’s loyalty is at the heart of most retail
marketing campaigns as retailers battle it out to win over consumers
and influence their buying habits. In South Africa, long-term
programmes have typically been used to achieve this through
loyalty cards and accumulative point systems.
But, there is another strategy retailers can implement to gain
customer loyalty in conjunction with these long-term approaches.
It’s called a short-term loyalty marketing programme and
one which company, BrandLoyalty, is an expert.
We speak to Michiel Reijmer, General Manager of BrandLoyalty
South Africa, about short term loyalty marketing programmes
and how they work.
Click through to read the interview
Wendy Smith
Please feel free to make comments or raise new issues by emailing
the editor |
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What's
happening at fastmoving.co.za?
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| New:
Get QR codes for branded FMCG products |
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FMCG
brands can provide consumers with essential information
by including our downloadable QR-codes on their product
packaging. To access this information all consumers
need to do is scan the code with a smart phone, or
a similar device. This takes them to a page on fastmoving.co.za
where they can view the essential product information.
To download QR codes go to the relevant FMCG brand
catalogue, click on the product of interest and download
the QR Code on the right of the page.
Update your brand catalogue
We’re busy updating catalogues for all our listed
brands. If your brand has a catalogue on fastmoving.co.za
and you want to find out more about updating it, please
email our editor here).
Jobs in FMCG and retail
Are you looking to advertise a job in retail or a
position in an FMCG company? If you’re currently
a client of fastmoving (i.e. your service page or
brand catalogue is currently listed on our portal),
we have the facility to list retail and FMCG job ads.
If you’re not currently a client, but are interested
in listing a job, please contact us here.
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Economic News
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Consumer
inflation in the spotlight
A Bloomberg consensus of economists expects inflation’s
consumer price index to have grown to 5,9% last month
compared with the same month last year. Inflation numbers
will be watched closely this week as observers gauge
how much they constrain consumer spending in South Africa.
Consumer price inflation figures for last month are
out on Wednesday. |
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Brand Activity
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Ciro
provides coffee well above par for the Annual Nedbank
Golf Challenge
Ciro Beverage Solutions will once again be ensuring
that the thousands of spectators who flock to Sun City
between 1 and 4 December 2011 for the Annual Nedbank
Golf Challenge, will be provided with the perfect cup
of coffee throughout the event. |
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Win
a Wii with Wilde
As Summer approaches, Wilde understands the sudden flurry
of activity as everyone rushes to get into shape. To
make exercising as fun as possible, Wilde is giving
away a Nintendo Wii Consol with Wii Sport Resort to
one lucky person, as well as many other runner-up prizes. |
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Say
Eita to sweeteners
Equal has partnered with Diabetes SA to educate consumers
in the Soweto area about this disease. “Together
we will administer blood glucose tests at selected mall
activations, empowering our market with facts about
this life changing condition and information on how
it can be effectively managed with sweeteners,”
says Jason Frichol, marketing head at the Fore Good
Group, brand custodians for Equal in South Africa. |
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Fairtrade
Cadbury Dairy Milk Is Here!
Fairtrade-certified Cadbury Dairy Milk* slabs are here!
Following the announcement in June 2011 that South Africa’s
best-loved chocolate slab “will be going Fairtrade”
the new Cadbury Dairy Milk plain chocolate slabs are
set to hit shelves from mid-November 2011 – coinciding
with national Fairtrade Week. |
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Featured Brands
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Natural
Health
Originally developed in New Zealand and manufactured
according to the Homeopathic Pharmacopoeia of United
States, IVOhealth’s natural health range contains
active remedies that stimulate the body’s own
natural processes to effectively help relieve jet lag,
travel fatigue, motion sickness, sports fatigue and
hangovers. |
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GUM
GUM is an international brand of innovative oral care
products that have been designed to help prevent gum
disease and achieve excellent oral health. GUM provides
high-quality oral care products worldwide to consumers
and dental professionals. |
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Featured Retail
Services
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Prismaflex
Prismaflex has over 20 years of Indoor & Outdoor
Advertising solutions under its belt. Presently operating
on 5 continents, Prismaflex is able to offer the most
complete range of products for the POP, signage &
digital printing imaginable. |
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Primedia
Activation
Primedia Activation strives to be a leading partner
not only in consumer promotions, but also in educational
drives as well as Cause Related Marketing initiatives
- due to our ability to provide accurate mass and niche
targeted media solutions and our extensive national
network that comes from belonging to one of the largest
media groups in the country.
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Retail Services
News
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Engaging
the new age executive - A bold step
The world is advancing at a rapid pace, with corporate
leadership striving to keep up. Younger professionals
are being appointed into the hot seat at more and more
companies globally, in order for Boards to leverage
on their progressive education, insight into new and
creative areas, business technology acumen and their
desire to embrace opportunities. Is it time for the
old boys to move over and make way for the new age executive? |
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Successful
South African Fairtrade Week to become an annual event
Fairtrade Label South Africa (FLSA) is glad to announce
that South Africa’s first Fairtrade Week was a
successful campaign and is set to become a part of the
organisations annual events calendar. The aim of Fairtrade
Week was to promote Fairtrade locally and celebrate
the positive changes Fairtrade brings to farming communities,
businesses and consumers in South Africa and Africa. |
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BMI
Thirsty Thoughts: Drinking yoghurt recovers lost volumes
BMI quantifies the drinking yoghurt category annually
and has a wealth of insights into the market dynamics
at play. Drinking yoghurt competes with other dairy
beverages such as milk, dairy juice blends and flavoured
milk, as well fruit juices. The unique selling proposition
of drinking yoghurt lies in the ability to be supplemented
by means of value addition ingredients, such as probiotics. |
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Nespray
educates consumers with the inoovative Z-Card®
Nestlé South Africa recently selected a Z-CARD®
as part of its multi-media advertising campaign. The
campaign will run in 100 locations across the country
from July to November 2011, to create awareness around
its NESPRAY full cream milk powder. |
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‘Green
logistics evolution’ scoops Eco Logics Awards
Imperial Logistics leadership of the ‘green logistics
evolution’ has been proven once again through
its win of two categories, Best Energy Saving and Transport
at the maiden Enviropaedia Eco Logics Awards held over
the weekend in Cape Town. |
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Truckafrica
captures Gold
Imperial Logistics member company, Truckafrica, an over
border Logistics Service Provider (LSP) to a variety
of mining and logistics companies across Africa has
been awarded the 2011 Logistics Supplier of the Year
by JSE-listed Bell Equipment for the third time and
Gold Status for the tenth consecutive year. |
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Nampak
invests almost R1 Billion in glass packaging
Nampak announced that it has acquired the other 50%
share in its glass packaging business from Wiegand-Glas
for R938 million. |
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FMCG Jobs
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Responsible
Pharmacists (Needed for Kwazulu Natal, Port Elizabeth
and Cape Town)
This role requires a qualified pharmacist who has an
understanding of the MCC requirements for scheduled
medicines (schedule 1,2 and 3). this position would
possibly suit a junior pharmacist with some retail experience
alternatively possibly a retired person who still wants
to make a contribution |
Accountant
- Cash Van Operation - Gauteng
This junior level role would ideally suit a Junior Accountant
with 2 years experience ideally within an operational
environment. You will be required to manage and report
on the financial aspects of a national van sales operation
but will be based in Johannesburg. |
Managing
Director: Commodities
A leading FMCG manufacturer, wholesaler and distributor
of dry foods in West Africa seeks to appoint a Managing
Director for one of their key businesses with emphasis
on gaining further market share in West Africa. As a
seasoned Managing Director, familiar turnaround strategies
with experience specific to the West African market,
you will be required to implement an aggressive strategy
to achieve these objectives. |
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Events
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Global
Sources: China Sourcing Fairs
When: 30 Nov 2011 – 2 Dec 2011
Venue: Gallagher Convention Centre, Midrand, Johannesburg
· Global
Sources, Baby & Children's Products China Sourcing
Fair
· Global
Sources, Hardware & Building Materials China Sourcing
Fair
· Global
Sources, Garments and Textiles China Sourcing Fair
· Global
Sources, Gifts & Premiums China Sourcing Fair
· Global
Sources, Home Products China Sourcing Fair
· Global
Sources, Solar & Energy Saving Products China Sourcing
Fair
· Global
Sources, Electronics China Sourcing Sourcing Fair
· Global
Sources, Fashion Accessories China Sourcing Fair |
Cards
& Payments Solutions - even bigger and better for
2012
When: 13 Mar 2011 – 14 Oct 2011
Venue: Earls Court, South Hall, London |
Retail
World Africa 2012
When: 12 – 15 March 2012
Venue: Sandton Convention Centre, Johannesburg |
Networking
expo for the logistics and supply chain management industry
When: 22 Mar 2012 – 23 March 2012
Venue: Gallagher Convention Centre, Midrand, Johannesburg
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Featured Client
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Active Clients
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