In between the black and white of retailing
Many consumers, who have spent time overseas, particularly in Europe, may find themselves recognizing some familiar products on the shelves of local stores. That's because retailers have taken it upon themselves to import 'grey goods' to provide "wider choices with a range of lower-priced alternatives" and to build competition in "certain categories where large suppliers may dominate the market".
In a recent article by Wendy Knowler for The Independent, she looked at Shoprite/Checkers and their involvement in these practices and how they affect suppliers and manufacturers.
Grey, or Parallel, goods are 100% legitimate, but they are not intended for sale where they are being sold. They are products which have been selected to be promoted in a specific area/region but are being sold outside of that region.
Click here to read the full article
Albert Pretorius
Please feel free to make comments or raise new issues by emailing the editor
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Fastmoving Spotlight
new products · brand activity · liqour · jobs · events
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· Easy, precise, reliable
This hair clipper offers a perfectly even haircut in a very easy way. The integrated comb is adjustable, so all hair lengths can be achieved without changing a comb. No maintenance is needed - oiling is not necessary.
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· Every Can Counts - The Campaign
For every beverage can purchased between 18 April and 18 July 2011, Nampak and Bevcan will donate 3c to much needed education in South Africa.
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· Golden Reward for Klipdrift Gold
When brandy master Johan Venter crafted Klipdrift Gold he wanted to create the perfect blend that could compete against the best in the world.
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· AJ North
A.J. North (Pty) Ltd, a Proudly South African Manufacturer of high quality, affordable Toiletries and Toothbrushes for more than 100 years.
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New Products
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Easy, precise, reliable
This hair clipper offers a perfectly even haircut in a very easy way. The integrated comb is adjustable, so all hair lengths can be achieved without changing a comb. No maintenance is needed - oiling is not necessary.
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King Pie launches its Double Filla range!
The best puff pastry in the country.. and now with even more filling! King Pie is proud to launch their new Double Filla Range of pies, in store nationwide 17th June 2011.
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Smooth shave, healthy skin
Moisturizes your skin while you shave. It gently follows the contours of your face for a close shave and the rings have a stretch & lift pattern to prepare the skin for a great shave. The new conditioner contains natural MICROtec to protect the skin against irritation.
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International News
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Million women can’t sure Walmart
Washington - The US Supreme Court rejected a mammoth class-action lawsuit charging sex discrimination at Walmart stores on Monday in a ruling that could affect major cases in other industries. The justices unanimously ruled that more than a million female employees nationwide could not proceed together in the lawsuit seeking billions of dollars and accusing Walmart of paying women less and giving them fewer promotions.
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Brand Activity
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SPEKKO Rice launches new Cook Idols competition
In a 2nd tie-up with BBC Chef Reza Mahammad and The Good Food and Wine Show, Spekko Rice is launching the 2011 Cook Idols competition. The competition has over R120 000 in cash and values up for grabs, and will culminate at the Good Food and Wine Show in Durban between 28 and 31 July this year.
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Bob Martin for happy, healthy pets
Bob Martin condition tablets have been trusted for over 100 years. Packed with all the vitamins and minerals your pet needs, only one tablet a day will keep their skin healthy and coats shiny.
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Every Can Counts - The Campaign
For every beverage can purchased between 18 April and 18 July 2011, Nampak and Bevcan will donate 3c to much needed education in South Africa.
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Fruit & Veg City launches Food Lover’s Market in Silver Lake
Fruit & Veg City, South Africa’s premier fresh produce retailer with over 100 stores nationwide will be launching a premium Food Lover’s Market in the sought after suburb of Silver Lake on 23 June 2011, at the corner of Hans Strydom and Stellenberg roads in Pretoria East.
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Cuddlers’ launches exciting digital strategy
There is no denying that the digital landscape is one of the most exciting areas for marketers to explore and expand in. Each day more and more people are learning about the digital universe, using it as a point of reference, a key information source.
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Vesuvio Promotions and Awards
Vesuvio Estates is embarking on a National PR campaign, which will be supported by digital advertising.
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Featured Brands
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AJ North
A.J. North (Pty) Ltd, a Proudly South African Manufacturer of high quality, affordable Toiletries and Toothbrushes for more than 100 years.
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Vawter
Introducing Vawter. The new alcoholic spring water with the Vodka and the lime. Vawter. Spring water… with a ‘wicked’ undercurrent.
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Featured Retail Services
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KLL Distributors
KLL Distributors is a leading multi-temperature distributor in South Africa: delivering dry/perishable/frozen products via the KLL owned or leased facilities nationally.
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Footprint
At the highest level, Footprint(c) will provide a map of selected shopping malls, stores or outlets (e.g., bank branches) across South Africa. At present, we have over 26,000 outlets coded, encompassing over 360 brands. These brands are spread across clothing and footwear, grocery, books, home ware, fast food, restaurants, banks, gyms, hotels, motor dealers and many more.
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Retail Services News
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Graphit a Huge success at Markex
Prismaflex had overwhelming interest in its unique Graphit product at the Markex 2011 expo held at Sandton City earlier this month. This “Envioromently Friendly” substrate is five times lighter than traditional PVC and has a host of flighting applications.
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Customer Care Responses - Lost in translation!
If there is one thing that an annoyed customer loves, it is an automated response, like your call is important to us, but you have to wait! Or describing to the Customer Care agent how rude the shop assistant was at one of the famous fast food outlets. This is the type of abuse that the poor call centre agents have to endure daily.
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Events
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Liquidation Of Entire Contents Of Supermarket - Gordons Bay - #I-7257
The entire contents of a supermarket will on auction this coming Wednesday, in Gordons Bay. Items to be auctioned include Aurch barcode scanner check out till systems, Micromatic 80 Loaf Cap baking oven, Samsung telephone system and numerous other items.
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Africa’s Big Seven food and beverage trade show
In Midrand this midwinter, amidst the hustle and bustle of Gauteng province, food and beverage purveyors will find Africa’s Big Seven (AB7), the biggest Food and Beverage Expo on the African continent. This unique seven-in-one trade show has attracted hundreds of exhibitors and thousands of visitors from around the world every year for the past decade. Last year 300 exhibitors from 42 countries took part, and 7 600 people visited AB7.
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Innesense Cellar2Cellar Trail Run & Wine Experience
Wine your way through 12 kilometres of picturesque Paradyskloof vineyards. Lace up those trainers and join the colourful parade of wine lovers with a sense of adventure off the beaten track amongst the vineyards for the 2nd Innesense Cellar2Cellar Trail Run & Wine Experience in the picturesque Paradyskloof outside Stellenbosch on Saturday, 17 September 2011.
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Markex - World of Events
Big marketing ideas and innovations are the outstanding features of this jam-packed, vibrant and unmissable marketing, promotions and special events exhibition.
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Be prepared for the fifth Limpopo Wine Show
Polokwane wine enthusiasts and show-goers should plan for the annual Old Mutual Limpopo Wine Show. Taking place at the Meropa Casino & Entertainment World for the fifth time on 29 and 30 July, the festival is also a good reason for Gautengers to “make a weekend of it”.
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