IMPERIAL Logistics, a division of the JSE listed IMPERIAL Group
is a global logistics and supply chain leader that moves business
and industry through innovation, inspiration and foresight. An
employer of approximately 19 000 people internationally, fast
moving, forward thinking IMPERIAL Logistics delivers excellence
in end-to-end logistics and supply chain management – enabling
blue chip customers in almost every industry to grow in an efficient,
proactive and cost effective manner.
As a preferred Logistics Service Provider (LSP), IMPERIAL Logistics
positions itself as an extension of its customer’s business,
building customer brands alongside its own. IMPERIAL Logistics
Southern Africa is a multi-branded business comprising more than
70 member companies. It has five divisions, namely Transport and
Warehousing, Consumer Products, Specialised Freight, Africa and
Apart from established operations in southern Africa, IMPERIAL
Logistics has extended its activities to Europe with an International
division headquartered in Germany. Comprising four brands, namely
Panopa Logistik, neska, IMPERIAL Reederei and Brouwer Shipping,
collectively IMPERIAL Logistics International offers services
including air, sea and land transportation, warehousing, clearing
and forwarding, container operations and multi-modal transportation.
IMPERIAL Logistics owns more than 5,500 vehicles, manages and
operates an additional 2,000 vehicles through subcontractors and
warehouse capacity of more than 711,000 m². Through IMPERIAL
Logistics International and operations that span 14 African countries,
customer logistics and supply chain reach is extended from Europe
to the USA, India and the Far East.
Focus on FMCG and Retail
Through IMPERIAL Logistics’ Consumer Products division,
the company focuses on service delivery to the FMCG and Retail
industries as well as the agriculture and furniture markets. The
division distributes into top-end retail, mid-market trade and
smaller retail environments, offering primary and secondary transportation,
refrigerated and multi-temperature transportation of food, express
distribution of food and goods as well as selling and merchandising
The Operating Companies within the
Consumer Products division include the following:
Logistics Refrigerated Services
End-to-End Service Model
IMPERIAL Logistics’ differentiators lie in a combination
of preeminent supply chain management skills and an extensive
resource base of transportation, warehousing and storage, as well
as best-of-breed technology systems. Yet its business is much
more than warehousing, transportation and distribution. IMPERIAL
Logistics truly understands its customers’ businesses to
add value, improve services, reduce costs and exceed individual
supply chain requirements.
Globally, logistics operations and supply chains are increasingly
outsourced to Logistics Service Providers (LSPs). IMPERIAL Logistics
sees this dynamic as requiring a journey from being a “good
service” provider to a customer’s strategic, trusted
logistics and supply chain partner. The Group is involved in various
types of outsourcing, ranging from the provision of consistent
fundamentals including warehousing, transportation across numerous
modes, freight forwarding and clearing, right through to the provision
of advanced advisory and technology services.
Businesses outsource for many reasons, gaining benefits such as
increased focus and reduced cost. They outsource to secure speed
of delivery and customer satisfaction, to reduce and share risk
and to gain access to leading-edge technology and global best
practice. IMPERIAL Logistics’ view is that outsourcing to
a Logistics Service Provider (LSP) is not an all or nothing proposition.
Outsourcing success lies in finding the right “strategic
fit”. Realising the level of expertise and resources required
to invest in supply chains. Determining which services to keep
in-house and which to outsource.
Preferred Logistics Service
IMPERIAL Logistics not only has the capacity and capability –
it provides end-to-end supply chain management solutions on an
outsourced basis to various blue-chip customers, having established
itself as an extension of their businesses.
As a preferred Logistics Service Provider, IMPERIAL Logistics
customises various types of individual, non-integrated logistics
solutions and integrated logistics services to satisfy customer
requirements through its Third-Party Logistics (3PL) and Fourth-Party
Logistics (4PL) services. The Group also has established long-term
relationships with customers, wherein it acts as their single
source service provider and/or on a Lead Logistics Provider (LLP)
basis. IMPERIAL Logistics further adds continuous value through
the supply of advanced services, including supply chain engineering,
network modelling, planning and forecasting and asset protection
Through its service delivery, IMPERIAL Logistics focuses on greening
the supply chain, by pioneering new ‘green logistics’
approaches, best practices and technologies. The Group is South
Africa’s first to introduce the revolutionary Euro 5 standard
fleet and uses zero-emission transport refrigeration. Its innovative
‘extra distance’ studies cut carbon emissions and
cost within the supply chain.
Collaboration with business, industry, logistics and supply chain
industry bodies, government as well as research and academic institutions
is a significant focus for the IMPERIAL Logistics. Through initiatives
such as the Annual State of Logistics™ survey, sponsored
by the Group and produced in collaboration with the CSIR and Stellenbosch
University, best practice is consistently developed.
People Development and
Broad-based Black Economic Empowerment (B-BBEE) is a strategic
imperative for IMPERIAL Logistics. In December 2010, BBBEE certification
agency NERA verified IMPERIAL Logistics as a status four (4) contributor
with a 125% Procurement Recognition Level according to the B-BBEE
codes. In 2007, IMPERIAL Logistics was a status five (5) contributor
with a 100% Procurement Recognition Level, which the company improved
on in 2008 with a rating of status four (4) contributor with a
125% Procurement Recognition Level. With the 2010 rating, IMPERIAL
Logistics improved further with a higher overall score than what
was achieved in 2009 under a status four (4) contributor category.
The progression signifies IMPERIAL Logistics' commitment towards
B-BBEE. IMPERIAL Logistics officially qualifies as a Value Added
An Employer of Choice to a consistently growing workforce, IMPERIAL
Logistics has grown 13,000 employees in 2001 to 16,000 in southern
Africa and 2,760 internationally in 2010. During 2009/10, IMPERIAL
Logistics invested 53% more into people development and training
than the previous financial year, despite the global recessionary
impact being in full swing in southern Africa.
Fast Moving, Forward Thinking
• The IMPERIAL
Logistics Advantage ... to support an enterprise's
competitive position, which relies on its supply chain.
... supreme adaptability in the global market.
... getting the fundamentals right.
• Cutting costs
... IMPERIAL Logistics’ primary goal continues to be wringing
cost out of the supply chain.
... mitigation of supply chain risk and disruption.
... IMPERIAL Logistics’ sole focus is optimal efficiency
in the supply chain.
• Growth ...
delivery of ramped up capacity for renewed growth.
... driving product and process advances.
• Speed ...
enabling businesses to get to market faster.
• Green …
through investment and operational behaviour, IMPERIAL Logistics
is leading the green logistics evolution.
“Our reputation is founded on developing intelligent and
tailor-made solutions for our diversified blue chip customers
by leveraging processes, people, technology and infrastructure.
We value the strength of our strategic partnerships and alliances
with leading technology partners in the process. Our track record
is underpinned by our ability to determine the correct operating
model, building the business case and implementing the agreed
solutions effectively and timeously.” Marius Swanepoel,
Chief Executive Officer, IMPERIAL Logistics