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The Foschini Group expands its consumer offering

May 15th 2013, 08:25


The Foschini Group expands its consumer offering

By Wendy Smith

The Foschini Group (TFG), one of South Africa’s largest retail groups, is expanding its consumer offering with the launch of a stand-alone accessory brand, Mat & May, as well as an updated gift card range across its 18 retail brands.

Launched at the new Mat & May store at Canal Walk in March, the brand has been created by The Foschini Group, adding a unique in-store offering, while providing an affordable range that caters to the trend-conscious consumer.

The stores will also sell a few luxury international brands appealing to a high-end market.

“Through our in-store experience we want to entice consumers to get noticed, to live the dream and to be different,” says said Renee New, Mat & May Merchandise Executive.

Mat & May, which replaces Matrix, is available from 17 selected Mat & May branded outlets in South Africa.

Developing a high-end private label such as this is important for retail groups to contend for consumers’ attention and disposable income, creating a draw card that competitors don’t offer.

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Fastmoving provides news, insight and analysis into the retail and FMCG industries in South Africa and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases and offering exposure in our regular weekly and monthly newsletters.
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