The Foschini Group expands its consumer offering By Wendy Smith
The Foschini Group (TFG), one of South Africa’s largest retail groups, is expanding its consumer offering with the launch of a stand-alone accessory brand, Mat & May, as well as an updated gift card range across its 18 retail brands.
Launched at the new Mat & May store at Canal Walk in March, the brand has been created by The Foschini Group, adding a unique in-store offering, while providing an affordable range that caters to the trend-conscious consumer.
The stores will also sell a few luxury international brands appealing to a high-end market.
“Through our in-store experience we want to entice consumers to get noticed, to live the dream and to be different,” says said Renee New, Mat & May Merchandise Executive.
Mat & May, which replaces Matrix, is available from 17 selected Mat & May branded outlets in South Africa.
Developing a high-end private label such as this is important for retail groups to contend for consumers’ attention and disposable income, creating a draw card that competitors don’t offer.
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