Food Bites - Everyday Cheese
May 24th 2011, 07:47
Cheddar cheese remains the most important cheese type in terms of both value and volume, with a 39.1% contribution to the former in 2010.
Gouda cheese lost significant volume and share in 2010, to lose its second place position and become the third most popular cheese type in South Africa after cheddar and mozzarella. Strategic decisions to focus on other business units by key players in this sector are the major contributing factor to volume losses seen in the gouda cheese market.
Mozzarella cheese performed exceptionally well in 2010 with 11.0% growth seen in this market, reflecting the highest growth rate across all cheese types. Growth in this market is driven by the foodservices sector, which consumes close to half of mozzarella cheese produced.
Soft cheese as well as other everyday cheese remain niche product offerings within this market with a combined contribution of 9.2%.
There is a growing trend towards production of goat and sheep milk cheese particularly amongst the smaller regional cheeseries as consumers are becoming more aware of the inherent qualities of these non-cow milk based cheese. Cheddar cheese is by far the most popular cheese type across cow, sheep and goat milk cheese.
The majority of players interviewed were optimistic about the future of everyday cheese, although smaller cheeseries cited that they were failing to compete against imported cheeses as these are priced more competitively than their handmade cheeses, given the weaker dollar.
Fat free cheese; feta in particular; is gaining popularity as the healthy eating trend continues to expand.
Closely tied to the health trend is the growing organic food trend which manufacturers mentioned as a key area of growth going forward. Some consumers are also interested in knowing if the animals providing milk are well cared for, and such endorsements on the product’s packaging are taking root in this market.Click here for more information on BMI
It’s a fact that in times of recession, luxury items are the first to get the chop from the shopping list. But if recent consumer research is anything to go by, South Africans are investing more in their health and wellbeing, despite the increased price tag and supressed economic climate.
Professional shoppers will be seen more frequently in the aisles of large and boutique retailers.
Private Labels will continue to grow and not just in-the-background, budget-friendly brands aimed at cash-strapped consumers but rather, as significant players in the retail space.
The report gives insights on market trends for Black Tea, Iced Tea, Rooibos and Speciality Tea.
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