Win a Fabulous Shopping Spree in New York – Courtesy of P.S.

BRAND ACTIVITY

Jul 30th, 09:54

This year, Cadbury P.S. is offering one lucky consumer, and their best friend, the opportunity to unwrap their own New York story with their latest on pack promotion.

From August till October 2013, consumers stand a chance to win a tailor made grand prize shopping spree in New York by SMSing their unique code found inside their wrapper to 32400. In addition to this fabulous grand prize, consumers will also stand a chance to win thousands of rands in airtime throughout the promotion, allowing them to stay connected and share their stories through P.S.

For the first time ever, the promotion will run across all three P.S. bars, namely P.S. Caramilk large; P.S. CDM large and P.S. Caramilk mini ensuring that every consumer gets an opportunity to enter.

“We are very excited to be giving away this once-in-a-lifetime New York experience to our consumers. This trip will surely give our lucky consumers a story to tell,” said Stuart Knott, Mondelēz Senior Brand Manager: Chocolate Bars

The P.S. campaign will be supported by, high impact in store displays, the P.S. master brand TV Commercial, a promotional radio ad, Facebook, Print and PR.

For more information on the promotion, visit the Cadbury P.S. Facebook page (www.facebook.com/CadburyPS) or the P.S. website (www.pscadbury.co.za) Click here for more information on Cadbury