The potential impact of PR on sales volumes
When seeking marketing platforms that will effectively and directly translate into an increase in sales, PR is not generally the tool that springs to mind. MD at Livewired Public Relations, Lucinda Boddy, challenges this notion, pointing out that PR deals with brand reputations and builds trust, which interestingly, has a bigger influence on the bottom line than one would think.
Generally, above the line marketing is seen as a short term action which creates immediate results, while PR is seen as a long term solution, which ultimately deals with a brand’s reputation and aims to create a positive perception of the brand in the eyes of its consumers. “Yes, this is the cornerstone of PR, but what many clients don’t know, is that PR delivers short term results too,” Boddy informs.
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| We want to hear from you and what you think about the retail and FMCG industry in South Africa. You can email your comments and feedback to our editor, . |
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Ice-cream feedback report from BMi Research
A recent ice-cream feedback report from BMi Research observes that there has been a move to healthier non-portioned variants, such as “Lite” ice cream with a lower fat content, and the addition of natural colourants and flavourant.
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Lipton Ice Tea keeps SA cool with launch of temperature activated vending machine
Following the success of the world’s first floating vending machine, Lipton Ice Tea is at it again, this time with the Tea-mometer, a temperature activated vending machine. The Tea-mometer was officially revealed this Wednesday, 13 February, on UCT main campus.
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Consumers experience Oreo’s “twist, lick and dunk”
Oreos have long been associated with being dunked in milk to experience a great flavour combination and this is precisely what promoters encouraged consumers to do in Pick n Pay and Checkers Hyper's in Gauteng, KwaZulu-Natal, Western Cape and North West.
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Fairtrade Week 2013: Realising Africa’s Potential
Fairtrade Week, the annual premier campaign of Fairtrade Label South Africa, is back in full swing with a powerful message that aims to inspire South African consumers, businesses, institutions and organisations alike. Fairtrade Week 2013 will be celebrated from 25 February to 3 March.
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Legacy Lifestyle captures attention at Cape Town International Airport
Legacy Lifestyle’s latest marketing campaign sees a custom-made, wall mounted, perspex dispenser – filled with Z-CARD®s – along the stretch of the domestic arrivals hall at Cape Town International Airport. A billboard, placed alongside the dispenser, cleverly draws travellers’ attention to the Z-CARD®s.
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Sustainability guru to share his insights with SA supply chain professionals
One of the world’s leading authorities on corporate responsibility and sustainable development will be sharing his insights with South African supply chain professionals next month at an event hosted by Gordon Institute of Business Science (GIBS), IMPERIAL Logistics and Transnet.
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Achieving supply chain visibility through the Toyota sytem integration
An integrated approach to Supply Chain Management, developed and driven by IMPERIAL Logistics group company Tran-Send Container Logistics, for their client Toyota South Africa in conjunction with the forwarder, Bidvest Panalpina Logistics - has provided the motor manufacturer with exceptional visibility along its logistics chain.
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Safari Fuel for the New Year!
Safari offers consumers a spectacular range of nutritious on-the-go snacks that are both energy-packed and conveniently packaged to add fuel to your day.
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| Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens. |
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