Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans. That is why it has been voted number one in South Africa in the Essential Food brand category (Sunday Times Top Brands 2011 survey). In the thirteen years that the survey has been conducted, Tastic has claimed the Number 1 spot twelve times! Proving that the brand is indeed fanTASTIC! And simply perfect. Every time.
This success has been the culmination of strong product excellence and enforced brand building.
Over the years, the Tastic Rice Corporation has maintained the most stringent quality processes to ensure that only the world’s best quality grains are selected to go into your favourite bag of rice, Tastic Parboiled Rice. The rice kernels are uniquely milled in a patented process to ensure that each grain of rice is enriched and when cooked, swells to three times its original size and cooks separate, fluffy and white – every time.
Moms across South Africa have trusted the name Tastic as a partner for truly great meal times. These intrinsic qualities have over the decades set the benchmark for the overall Rice category.
With Tastic, you know you will be appreciated for the perfect meal you have made for your family and friends.
The name you’ve come to trust for the perfect meal also offers a range of quality variants that make every meal a special occasion.
From the naturally healthy and balanced goodness of Tastic Nature’s Brown rice range - endorsed by the Heart and Stroke Foundation of South Africa, you can also opt for the more exotic, with a journey around the globe with the Tastic Rices of the World. Available in Basmati, Jasmine, Bonnet, Risotto and Sushi rice, you’ll never run out of exciting meal ideas.
The Tastic Simply Delicious range of instant rices goes from microwave to ready-to-eat in 2 minutes.
And if you enjoy experimenting with food there’s a range of authentic Tastic Cook-In-Sauces which are available in tasty Indian, Thai and Oriental flavours. Your family will always look forward to the next meal, because with the different Tastic variants no meal ever has to be the same again.
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Tastic Parboiled Rice
Tastic Parboiled Rice is specially selected from the world’s best quality rice: long grain, unbroken, clean and white. Before milling takes place, the rice undergoes a unique and patented process of parboiling, which transfers vitamins and minerals found naturally in the outer bran layer to the actual rice kernel. Enriched Tastic Parboiled Rice has more than double the amount of vitamins as compared to other parboiled rice. Its versatility makes it ideal for a large variety of both savoury and sweet dishes. Tastic is guaranteed to always cook up separate, fluffy and white, giving you fantastic meals that are perfect. Every time.
Tastic Nature’s is a range of natural and wholesome brown rice and brown rice mixes, with which you can prepare truly great wholesome meals,The range is naturally low in salt and low in cholesterol and all variants are free of colourants and preservatives. The entire Tastic Nature’s Brown Rice range is endorsed by the South African Heart and Stroke foundation. The great wholesome healthy goodness of Tastic Nature’s Brown rice and Brown rice mixes will ensure that you never run out of wholesome meal ideas.
Tastic Rices of the World
If you are looking for something a little more adventurous and exciting for the taste-buds try our range of authentic Tastic Rices of the World. Sourced from around the world each unique rice offers a world of taste experience. There is Tastic Basmati Rice: Highly aromatic long grain white rice that is ideal for spicy curries, breyani or even sweet puddings. Perfect for Indian meals.
Tastic Sushi Rice: is a short grain of rice, when cooked it develops a sweeter, stronger flavour than any other rice. Once cooked the rice grains become quite sticky and is perfect for rolling and shaping various California rolls and other Japanese dishes.
Tastic Jasmine Rice: This rice grain has a deliciously fragrant and milky aroma which is released during cooking. Soft and slightly sticky after cooking this rice is perfect for Thai and other Oriental dishes.
Tastic Risotto Rice: This high quality medium grain rice with a high level of starch is quite plump and cooks to a gentle creaminess, yet retaining an al dente centre. The higher the quality the more liquid it absorbs. Perfect for Italian meals.
Tastic Bonnet Rice: This mild flavour of this white rice complements the strong seasoning of spicy Cajun cuisine and California cooking. Tastic Bonnet rice is perfect for stews, casseroles and traditional favourites like bobotie and potjiekos too!
Tastic Flavoured Rice
Tastic Flavoured Rice is a range of various delicious Tastic Parboiled rice and spice flavours. The range is available in Beef and Vegetable, Spicy Spanish, Creamy Mushroom and Savoury and Wild. The flavours are perfect for a wide variety of meals. The various flavours allow you to Perfectly prepare Paella dishes, Stir fries, Poultry dishes and Meat dishes. Tastic Flavoured Rice allows your ordinary Tastic rice to become something great.
Tastic Ready-to-Eat Rice
The rising trend in convenience foods has seen consumers request for more variety and this in turn has spurned the curiosity to try new flavours. In keeping with these trends, the Tastic Simply Delicious range was launched as part of the Tastic portfolio’s Convenience Meals range. Over the years, Tastic has extended its convenience range to include Instant Rices and Cook-In-Sauces.
Tastic Simply Delicious Ready-To-Eat rices are a range of two minute microwaveable rices available in Parboiled, Basmati, Brown Basmati and Brown Rices. The unique packaging allows the rice to cook as perfectly as it would if scratch-cooked. In addition, the variety of flavours available ensures that you can quickly and conveniently prepare truly great tasting rice in two minutes! Since its initial launch in 2006, the range has set the standard in convenience rices.
In 2009, four new variants were launched in the range ensuring the Tastic Simply Delicious Ready-To-Eat range is in keeping with prevailing flavour trends:
1. Savoury Chicken Parboiled Rice
2. Mexican Style Parboiled Rice
3. Paneer Biryani Basmati Rice
4. Brown Basmati Rice with Mixed vegetables
So if you are looking for a delicious way to prepare rice with ease, look no further than Tastic Simply Delicious Ready-To-Eat rices. Perfect in two minutes.
Tastic Cook-In Sauces
Tastic Simply Delicious Cook-In-Sauces is a range of authentic cook-in-sauces. Launched in 2005 as part of a range of authentic Indian Convenience meals options, the range was re-launched in 2007 with a more appealing look and consumer friendly packaging.
The resounding success of the cook-in-sauces sub range has precipitated the launch of the Tastic Simply Delicious Thai Cook-in-Sauce range; available in Thai Green and Thai Red Curry. Inspite the increased numbers of entrants and cook-in-sauces available on the market, what sets Tastic Simply Delicious Thai Cook-in-Sauces range apart from the rest is:
- Authenticity: Made with genuine ingredients as per traditional recipes
- Truly Great Meal Appeal: Delivers on taste, aroma and characteristics of the variant
- Variety: Product provides various solutions to food preparations with a variety of tastes.
- Ease of preparation
- Efficient in terms of time and effort: Just simply add protein
- Perfect Authentic Partner allowing user to be creative and showcase with a modern twist
Latest Tastic Brand Activity
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.
This year, Tastic Rice has committed to providing enough rice to pack a phenomenal 5 million meals for families in need in South Africa. The brands partnership with Rise Against Hunger also seeks to support the United Nations in their mission to end world hunger by 2030, as part of their sustainable development goals.
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market.
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.